I’m Amy, a creative digital marketing professional with a passion for content creation, storytelling, and strategy development. I love building authentic, meaningful campaigns that truly connect with audiences, with experience across B2B, B2B2C, B2C, and D2C environments.

Wellbeing is something I care deeply about, both personally and professionally. In my current role as Senior Marketing Content Executive for Wellbeing, I specialise in crafting impactful marketing materials that drive engagement, growth, and client acquisition for the company’s wellbeing products. From concept to completion, I lead the development of strategic content campaigns, tailoring collateral to suit different platforms whilst working closely with the wider marketing team, creative team and client success teams.

Outside of work, you’ll often find me exploring the outdoors, practicing mindfulness, or getting lost in a world of paint, pens, and creativity in my home studio. Whether I’m crafting a content strategy or creating artwork, I always aim to bring a thoughtful, balanced, and creative touch to everything I do.

After all, life’s too short for boring campaigns—or blank canvases!